Pin titles that survive a sceptical CFO

A pin titled “Sales” invites five interpretations. A pin titled “Gross merchandise value · delivered orders · week 22 · Peninsula stores” invites one argument about the business, not the definition.

We teach a four-part title: measure, grain, period, scope filter. Analysts resist the length until the first meeting where nobody asks “is that net?” afterwards.

Keep the long title on the pin; shorten only on the exported slide if design forces it, and keep the long form in the speaker notes.